Name’s Swipe. Swipe Right.

Thanks to technology, apps, and [maybe] anti-social people, who can’t manage to carry a conversation for more than a minute without looking or touching their phones, has done it again—by coming up with yet [another] dating app.

Yeah, I may be a tad overdue since Bumble came out a while ago, but the dating swiping scene has taken over. No more occasional eye-contact, awkward smiles, or the famous bend-and-snap—these dreadful days are long behind us, as it used to be extremely nerve racking to talk to the guy that got the James Dean daydream look in his eye. Now we live the daydream of stalking pictures and deciding or not if he’s worthy of a right swipe.

Queen of the Bumble: The 411;

So this new [to me] app gives girls, unlike Tinder, the “upper-hand” as they decide whether or not they would like to message the guy after getting a match.

Oh how liberating.


Once the message about the “Catalina Wine Mixer” is sent to the hottie in the Chubbies swim trunk flexing on the beach, you wait and wait and wait a little more to see if his swipe was a genuine right.

But no reply.

What if he didn’t get the joke? What if he meant to swipe left? Worse, what if he changed his mind? Did he rethink my selfies?

So then you move on to yet another swipe. Swipe to the right. Swipe to the left.

The problem with being a Queen of the Bumble, other than the obvious: using a dating app to get a “date”, is not living in the moment.

While you’re glued to your phone swiping your life away trying to find someone, you could be out meeting people the same way—without having to exhaust your index finger.

OMG Karen, You Can’t Just Tell People You Swipe!

With social apps like Instagram, Twitter, Facebook, Snapchat, we are constantly glued to our phones already. Over sharing every single moment in our daily lives—coffee runs, singing videos, sunset pictures, puppies, the grass, the blue sky, and of course, a handful of selfies—guilty.


Why add another app to consume our precious hours?

Our generation has become so connected to the virtual world that if we’re not careful in a few years we’ll have deep, meaningful relationships, through avatars.

Shutting down from technology all together is our worst nightmare.

But why is it scary to approach James Dean daydream hottie and not when it comes to swiping on his picture? At least in person you can see if looks are deceiving or not. Then you can really swipe left in person.

All there is to it is: we are too young to turn to an app to see who’s out there. If you want to see who’s out there, then go see it in person. No window shopping.


Author: Caroline Franco

Marketing & PR

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